One campaign loop.
Coherent across every channel.
Each capability below holds the same brief and brand voice, so the email subject, the LinkedIn post, and the gated white-paper all sound like the same company. Five features have deep-dive pages with the full mechanics; everything else lives on this page.
Brief in, campaign out — coherent across channels
Strategy, copy, design, segmentation — all from one brief, all in one place, all on-voice.
Strategy + asset generation
Strategic plan, every email, every social post, every landing-page block, gated content — all consistent with the same brief and your brand voice. Iterate-on-output with feedback in plain English. Asset versioning, regen counters, undo on every mutation.
Brand voice
Voice samples, dos and don'ts, value props, colour palette, optional logo watermark. Edit once and every generator adapts. The 20-minute 'this doesn't sound like us' cycle compresses to two.
AE template publishing
Direct publish to Account Engagement with the HTML structure AE expects. Idempotent re-publish, business-unit safety check, pre-publish conflict gate. The bit operators don't believe until they see it.
Email subject A/B lab
Cumulative pool of subject variants per email — character count, tone tag, why-this-works. Tag two as an A/B pair to export to AE. Pre-flight brand-voice check on the body before publish.
Gated assets
Full body in markdown, abstract for the gating form, downloadable as PDF. Generated from the same brief so the asset's argument and the campaign's emails reinforce each other.
The operational layer most marketing tools skip
Calendar, conflict detection, handoff artefacts, autonomous monitoring — the bit that makes a team of 2 ship like a team of 5.
Master calendar
Cross-campaign month view with built-in conflict detection. Same-platform same-day, frequency-cap, daily send cap, quiet days — all configurable. Pre-publish gate on AE template push.
Standing rules (autonomous operators)
Weekly digest, CMO brief, drift detector, key-event watcher, pre-flight watchdog. Five rules run daily / weekly / on status transitions, emitting proposals into an inbox the operator clears in 20 minutes a week.
Portfolio view
Every active campaign at a glance — status mix, channel concentration, template adoption, performance drift. Catches the 'we keep running the same shape and it's losing efficacy' pattern before quarterly review does.
Pre-flight watchdog
Auto-runs on every status transition. Subject length, link health, brand-voice deviation, calendar coverage, AE quota projection, Salesforce sync state. Catches the 'forgot to schedule the landing page' mistake before it becomes Monday's problem.
Key events + hierarchy templates
Log key events (Xmas, conferences, launches) with lead-time. The key-event-watcher fires a proposal when the build-up window opens. Hierarchy templates spawn parent + N children — 'every launch gets the same six children: teaser, launch, webinar, social-paid, ABM, retention.'
Handoff artefacts
Generate the internal docs other functions need to execute against the campaign. SDR brief includes 3 send-ready LinkedIn outreach examples. Runbook is week-by-week with owners. Creative brief lands on the design team's desk consistent with the campaign's voice.
Settle the marketing-influence argument with data
Live from Salesforce, against the same tables the CFO already trusts. No tracking pixel, no separate platform, no Apex install.
Three Degrees of Attribution
Absolute / Direct / Indirect contribution per campaign. Median shift in pilot data: 12% (last-touch) → 41% (Direct + Indirect). The argument that used to be opinion vs opinion becomes data vs data.
Predictive performance layer
Every email's structural fingerprint matches against your past campaigns. Predicted open-rate band shows from your third email onwards. A six-month customer's predictions are calibrated against their own data, not industry averages.
AE quota awareness
Reads your AE edition on connect (Growth / Plus / Advanced / Premium). Forecasts queued sends from in-progress campaigns against the monthly send ceiling. A vendor outside Salesforce can credibly say 'this would push you over quota' without conflict of interest.
Built for teams, integrated where it matters
Roles, reviewer workflow, threaded comments, AI assistant with undo, MCP for agent-native workflows.
Team collaboration
Roles (admin / operator / reviewer), invite-by-email with auto-claim on first signup, multi-reviewer approval workflow, comment threads with @-mentions, presence indicator, per-user activity audit.
Side-by-side AI assistant
Slide-in drawer (⌘K). Read your portfolio, ask questions, request mutations. Every mutation is a tool-call with an audit-trail entry and a one-click undo. Per-tool permissions (auto / ask / off) decide what runs without confirmation.
MCP for AI agents
Public MCP (read-only, exposes product info + blog) lets any AI agent answer 'what is crm.care?' Authenticated MCP at the paid tier lets Claude Desktop / Cursor / any MCP client read your campaigns, brand voice, and budget. PATs for third-party automation.
See it driven through a real campaign.
The full loop takes 30 minutes. Free 7-day trial, no credit card.